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UPDATE: Perk on Main is Closing

Owner Jill Killo said there just wasn't enough business. She gives an exclusive interview to Patch tomorrow.

This morning on Facebook, Perk on Main owner Jill Killo posted a message that she will be closing the cafe.

Her message reads: "It is with a heavy heart that I make the following announcement,

"Perk on Main will close its doors for business on Friday April 1, 2011. This decision, yet difficult, is necessary.

"I have enjoyed serving such a great community and am blessed to call so many of you friends. Thank you all for four wonderful years of memories."

The message was posted at about 8 a.m. This afternoon, Killo said the business just wasn't were it needed to be financially to survive.

"I think we can boast that we have the most community support, but it just isn't enough," she said.

Killo will give an exclusive interview to Patch tomorrow, March 22.

Nicole Frierson, president of The Shops of Emmaus and owner of The Weeping Yogi, said the closing is discouraging.

"I know a lot of businesses in Emmaus are finding it hard to survive," Frierson said. "I hope we can find a resolution soon, before we fall into what many other downtowns have."

Frierson said she will miss Killo and having lunch at Perk every Friday with good friends.

Perk on Main was originally opened by Pam Parker, owner of Baked, in 2002 at 228 Main St. Killo bought the concept in 2007 after the store had changed hands several times, Killo said, though she thinks she has owned the cafe the longest.

Killo moved the new Perk on Main to 332 Main St. in February last year.

Within an hour of the announcement today, Killo had a couple dozen comments on Facebook from customers who express regret for the closing, but also wish Killo all the best.

Jenae Holtzhafer March 21, 2011 at 02:32 PM
I think many of us have heavy hearts after hearing this news. We wish Jill and her team the best and hope to stay connected with them beyond the closing of Perk. They have been such a huge part of the downtown Emmaus community for so many years. It won't be the same without them. We love you guys!!
Lyle Richardson March 21, 2011 at 02:46 PM
Likewse i am verry sorry for this loss in the Emmaus Business Community. I thought Perk had a great business going. Jill must have other reasons for closing so abrubtly so I as well as many others wish Jill the best.
Ann Wlazelek March 22, 2011 at 11:10 AM
Gosh. sorry to hear this. I was only there once or twice, but it was a nice friendly place with good coffee! I thought a lot of cyclists stopped there too. Pitty.
Bill Whitney March 22, 2011 at 01:21 PM
This is tragic news, not just for the local business community but for the local community members who made Perk their home-away-from-home. There is nothing else like Perk in Emmaus, and very little like it in the entire Lehigh Valley, which seems to cater far more to sad chains and franchises. Why can't the good businesses survive??
Donna Hosfeld March 22, 2011 at 01:32 PM
It is sad. Great biz, great product, run well and truly a "hub" for the Triangle. As a community, we really need to make a greater effort to "buy local" and support the businesses that choose to set up shop in our neighborhoods. That means making a conscious decision to do it, sometimes even if it isn't "the cheapest" or "most convenient at the moment" choice. I've actually heard folks say they wouldn't buy a househld item for $11.00 because they could get it at Walmart for $9.99. Or, because a store was closed on Sunday night at 9pm, they would order online because they couldn't wait til Monday. All illogical when you stop to think about the gas to run to Walmart...and the time delay for delivery of the online order. As a local business owner, I try to be tuned into others who are in this same boat. We have expenses of rent, payroll, advertising, utilities, taxes and more. The risks involved in operating a small business are huge. The joy is immeasurable, too. But the moral of the story is to really dowhat you can to support us. When you're pleased with our service, tell others. Help us grow and prosper so we don't close the doors. Realize that real people run these businesses. You know our names. You know our faces. Your kids go to school with ours. We sit in the pew behind you at church. We're not a 1-800 number...and we're not "Operator 728" in some corner of the world you've never visited. OK, I think I'm done now. :)
Lyle Richardson March 22, 2011 at 02:13 PM
Well said Donna.....
Katie Gangewere March 22, 2011 at 03:30 PM
Maybe Patch could have a Business Spot Light of the week. I know they promote community businesses but take it a step further. Give a high light on what the business is, who runs it (making it more personal), what brought them to Emmaus and how they got started. It is those types of details that get me every time. I want to feel like I know the people behind the name which is absolutely one thing small businesses have over chains such as Walmart. Those working in small shops have a vested interest, the sales clerks in large chains don't want to engage in conversation and would rather you not bother them at all. I think one would also find the fact that your not 'sharks" would be another positive. I recently went shopping for new furniture and can say I visited almost every furniture store in the LV. What an experience!!! I felt like I was being attached by the sales reps and wanted nothing more to run from the stores. I then walked into Royal Furniture here in Emmaus and due to the friendly none over-baring individuals that worked there, purchased a new living room set from them. I should have started there....lesson learned!
Jenae Holtzhafer March 22, 2011 at 04:42 PM
I couldn't agree more, Katie. I think it would be so interesting to know about the local family businesses and what has driven them to choose Emmaus as a home. Royal has been one of our favorites for years and years. We will NEVER shop for furniture anywhere else!
Jill Killo March 22, 2011 at 04:50 PM
Thank you everyone for the kind words and well wishes. Perk on Main truly has the best "guests" in the Valley! It has been an honor to be such a small part of such a wonderful community. I, along with the entire Perk team will miss each and everyone of you!
Lyle Richardson March 22, 2011 at 05:31 PM
We will misssssss you to Jill.....
Julia Horn March 22, 2011 at 05:56 PM
Very well said Donna! Thank you from one local business owner to another!

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