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Go Red With the Lehigh Valley Mall

The shopping center will partner with American Heart Association to host community events throughout February in support of American Heart Month.

(Patch file photo)
(Patch file photo)
The following was provided to Patch:

During the month of February, Lehigh Valley Mall will participate in a nationwide Simon Property Group, Inc. celebration, Paint the Mall Red, to support American Heart Month.

On Friday, February 7, mall-goers are invited to join Lehigh Valley Mall for National Wear Red Day® to show their support for women with heart disease. Every customer to visit Guest Services on National Wear Red Day® and February 8th will receive a Go Red for Women Red Dress pin, while supplies last. 

Additionally, Lehigh Valley Mall will continue its annual partnership with the American Heart Association (AHA) for the month of February and host the Go Red for Women event on Saturday, February 8 from 1:00 p.m. – 3:00 p.m. in the Macy’s Court.  Activities will include:

  • Blood Pressure Screenings provided by McCann School of Business & Technology
  • Raffle prizes
  • Macy’s Go Red for Women / American Heart Association Fashion Show, emceed by Josh Gears of 100.7 WLEV and modeled by women affected by heart disease

“We’re proud to join the movement to promote healthy lifestyles for women,“ said Lehigh Valley Mall Marketing Director Amanda Johnson. “Heart disease is the number one threat to women and we want to do everything possible to spread awareness and let those in our community know that small lifestyle changes can make a big difference.”

Throughout the month of February, Lehigh Valley will sell the Simon From the Heart Giftcard® at Simon Guest Services located on the lower level near Boscov’s. The Heart Truth Giftcard® makes a great Valentine’s Day gift and provides the purchaser the opportunity to support the Foundation for the National Institutes of Health (FNIH) through the additional $1.00 purchase fee.

Shoppers can also enter to win an American Heart Association’s Heart Health Goodie Tote at the giveaway table located by the escalators near Guest Services through February 27. The winner of this special giveaway will be chosen on February 28.

For more information regarding American Heart Month, please stop by the informational areas located in the mall courts and seating areas. Additional details can be found at www.lehighvalleymall.com.


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