Boutique's Jewelry Joins Timeless Style, Current Trends

Special to Emmaus Patch By Chrissy Cilento, Emmaus High School Senior

Impulse Boutique
346 Main St.
(610) 967-5752
Owners: Ashish and Nisha Rai
Hours: Closed Sun-Mon; Tues-Sat 10-5; Thurs 10-7

What you sell?
We have semi-precious stones, sterling silver, fashion jewelry, watches and accessories for men and women.

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Why did you choose to locate your business in Emmaus?
Well, I grew up here. I always thought there was something magical about the Triangle. I remember coming down here as a kid and seeing all these great shops and thinking there was something neat about that small-town atmosphere. My mom and I decided we wanted to do something in the area that involved fashion jewelry and we were looking for a place. When a Realtor showed us this place we just fell in love with it. 

How long have you been in business? 
Since September, 2012.

What inspired you to start your business? 
Initially my mom and I had the idea of starting a store for fashion jewelry because jewelry trends go so fast that we just envisioned a place where you could go and pick up something quick for an outfit that you didn’t have to spend a lot on.

What makes your business different from the competition?
We strive to bring to our community jewelry and accessories of timeless beauty synchronized with current fashion trends. We cater to carrying jewelry and accessories for the people who aren’t at the mall or at Macy’s -- unique yet affordable pieces.

What is the most rewarding part of your business? 
The best part is the interaction with the customers and seeing them walk away with something that makes them happy or will make someone else happy.

What’s the hardest part of your business? 
Getting the word out that we’re here. A lot of people don’t notice that things change within the Triangle and say, “Oh we didn’t know you were here!” and we say “Yes, we’re here, now come check us out!”

Where do you hope to see your business in the future? 
We hope to see ourselves part of a vibrant and growing downtown Emmaus community. I think Bethlehem has done a really good job of maintaining the cache of their town. It’s very cool, very unique and you actually want to go there to hang out. I think that’s something we could do in Emmaus. The possibilities are endless and they’re there.

What’s the best business advice you’ve ever received? 
Don’t quit, don’t give up. Some of the people around here told me not to give up and assured me that people will find out about us and spread the word, so I owe them for that advice. 

What business advice would you give to someone else? 
Go for what makes you happy. Don’t do something just because you think it’s the money-maker, because you’ll never be happy -- no matter how much money you make -- if you don’t love what you do. 

Do you have a role model for what you do? 
Our role model is a composite of our personal experiences in our travels domestic and abroad.

What do you do when you aren't working? 
I like to go to the movies, read, travel, and I love eating exotic food. 

Chrissy Cilento, a senior at Emmaus High School, plans to study journalism in college. She is a periodic contributor to Patch.